Med-size study

Example: Qualitative research with 6-18 people for a specific device

STEP 1 Identify the following information:

  1. Bugs
  2. Usability issue
  3. Preference/wish

→ Then, use an affinity diagram to organize them.

Untitled

<aside> 💡 Identify the easier-to-analyze information, and these results will be our findings.

</aside>

STEP 2 The remaining that meets the following criteria is an insight:

  1. A discovery about human behavior and the underlying motivations behind that behavior
  2. Information that challenges what we believe about users and how they exist in the world
  3. Knowledge that uncovers fundamental principles that drive us towards seeing users in a new way

<aside> 💡 If you have the above types of information, then you have found insights!

</aside>

Large-scale study

Example: Foundational qualitative research with 30 or more.